The reasons diets don’t work long-term is the same reason why New Year’s Resolutions often become nothing more than a faded memory by February. Our modern-day eating habits are largely dictated by taste, convenience and price, rather than our physiological nutritional needs. For example – Do you run down to the fruit shop for a squeeze of lemon to go with your water when someone’s doing a coffee run?…not likely.
Addictive, unhealthy habits include:
- Excess caffeine intake (more than 2/day).
- A diet dominated by refined carbohydrates – this is most breakfast cereals, breads and pastas.
- Continual emotional or reward-eating such as a glass or two of wine or beer at night and/or a sweet something after an over-sized dinner.
These everyday survival habits help to keep: our brains pepped up and stimulated to complete a never-ending lists of tasks, our flavour-craving taste buds satisfied, and on an emotional level, they promote the feeling of relaxation that comes with having a full stomach.
But this all-to common cycle of caffeine, refined carbs and sweet treats unfortunately leads to a growing waistline, narrower arteries and a tired pancreas that will soon need help in the form of an insulin tablet and/or other medication.
This addictive cycle can be temporarily broken with a 3-day juice cleanse or a 2-week detox, but as our lives continue to be demanding most people find themselves falling back into old survival habits of caffeine kicks and carb domination.
The permanent solution is to change your habits so you can nourish your body and feed your soul at the same time. It’s no secret that changing long-standing habits is the answer, but BBB gives you the tools and information needed to make positive, permanent changes.
BBB has the BETTER and BEST alternatives to thousands of unhealthy foods, golden rules to approach each meal and tips for eating out so you can still enjoy all of your favourite flavours, satisfy emotional reasons for eating while building your health and shrinking your waistline.